About us

Our story

Beauty Icon International is the parent company of Five Brands comprised of Jhalak, Sia, Fresh Skin, Hi Glow & Jui. All these brands have a product mix of top quality products.

Founded in 2015, this technologically advanced, innovative company has gained a national reputation for elegance, luxury and superior quality in a very short time. Our products come with a promise to uphold the finest standards of excellence.


At Beauty Icon International Pakistan, our mission is to empower individuals to embrace their natural beauty and feel confident in their own skin. We are committed to creating exceptional beauty products that enhance not just the outer appearance but also the inner radiance of our customers.

We are dedicated to transparency, sustainability, and inclusivity. Our products are carefully crafted with the finest ingredients. We aim to redefine beauty standards, celebrate diversity, and promote self-expression. Together, with our customers, we strive for a world where everyone can look and feel their best, knowing that beauty comes in all forms.

Our brand's success is not solely measured in sales but in the positive impact we have on people's lives and the planet.